Blit

Acceptable Use Policy (AUP)

This Blit Acceptable Use Policy (“AUP”) governs your use of the services provided by Blit (referred to as “we,” “us,” or “our”). This policy is designed to ensure compliance with applicable laws, prevent misuse of the services, and protect the interests of our customers, their contacts, and our company’s reputation. By using our services, you agree to abide by this AUP. The examples provided here are not exhaustive and are subject to change. Any undefined capitalized terms will have the meaning assigned to them in our Terms of Service.

We reserve the right to enforce this AUP at our sole discretion using appropriate methods. Non-compliance with this AUP may result in suspension, termination, or prohibition of your use of the services under our Terms of Service.

Spam Policy

You may not send spam through our services.

Spam also includes one-to-one commercial emails or texts that violate the U.S. CAN-SPAM Act of 2003 or other applicable anti-spam laws.

Prohibited actions:

You may not use our services to:

  • Send spam in violation of applicable laws.
  • Use harvested or scraped contact lists.
  • Send messages to outdated or inaccurate addresses.
  • Misuse email headers or domains to conceal the origin of messages.
  • Include false or misleading content, including in subject lines.
  • Use our trademarks or logos without prior written consent.

Contact Lists

  • You must only use contact lists where recipients have explicitly opted to receive your communications (e.g., via “Join My Mailing List” features).
  • Consent obtained from surveys, event registrations, or social media interactions (e.g., “likes” or follows) is not sufficient.
  • If a recipient has not confirmed their consent via a “confirmed opt-in” feature, you are prohibited from sending messages to that recipient.

All consumers must be given the choice to recieve or block messages from a message sender. Opt-in and opt-out functionality is enforced at the network level with STOP and UNSTOP keywords. Sending messages without consent is prohibited and can be enforced with statutory damages between $500 to $1,500 per violation under the Telephone Consumer Protection Act (TCPA) by the Federal Communications Commission (FCC).

Carriers mandate compliance with opt-out requests by supporting the STOP keyword at the network level. This opt-out system is enabled by default across all accounts. Sending a STOP request blocks all text message exchanges between the consumer’s mobile number and the text-enabled business number. Consumers can opt back in at any time by replying with the keyword UNSTOP.

Notifying Consumers

It is a best practice to notify consumers of their ability to opt out of receiving future informational or promotional messages from the sender. For instance, include a statement like, “Reply STOP to unsubscribe,” at the end of the initial message. It is recommended to provide this reminder in at least every fifth informational or promotional message to maintain consumer awareness.

Opt-Out Keywords and Messages

The STOP keyword is case-insensitive and must be sent as a single word with no punctuation or leading spaces (trailing spaces are trimmed). If the opt-out keyword is used within a sentence, the system does not trigger an opt-out.

Examples of Valid Opt-Out Messages:

  • STOP
  • Stop
  • stop
  • SToP

Examples of Invalid Opt-Out Messages:

  • “Hey I want you to stop texting me”
  • “stop it”

Opt-Out Confirmation Message

The confirmation message returned to the consumer is generic and includes instructions on how to opt back into service:

NETWORK MSG: You replied with the word “STOP” which blocks all texts sent from this number. Text back “UNSTOP” to receive messages again.

Opt-In Keywords and Messages

Consumers can opt back in to receive messages at any time by texting the keyword UNSTOP to the sender’s phone number. The keyword is case-insensitive and triggers an opt-in only when sent as a single word, with no punctuation or leading spaces (trailing spaces are trimmed). If the keyword is used within a sentence, the system does not trigger an opt-in.

Examples of Valid Opt-In Messages:

  • UNSTOP
  • Unstop
  • unstop
  • UNStop

Examples of Invalid Opt-In Messages:

  • “I want to be enabled again”

  • “Unstop me!”

Opt-In Confirmation Message

The confirmation message returned to the consumer is generic and informs them that two-way messaging with the sender’s phone number is re-enabled:

NETWORK MSG: You have replied “UNSTOP” and will begin receiving messages again from this number.

Expectations Upon Receipt of Opt-Out/Opt-In

Message senders must act upon every opt-out event forwarded by the carrier. When a consumer opts out, their phone number must be immediately removed from all distribution lists and logged as “opted out” from SMS communications. This ensures future messages are not sent, and consumer consent is honored.

Sending SMS Messages to Consumers Who Have Opted Out

If a sender attempts to send a message to a consumer who has opted out, an error message is returned. If final delivery receipts are not enabled, the message sender does not receive any notification.

Restrictions on Use

When using our services, you agree to the following:

Prohibited Access

  • Do not access or modify our services using unauthorized methods, such as bypassing content protections or access controls.
  • Avoid automated tools (e.g., bots, spiders, crawlers) for unauthorized use.

Improper Usage

  • Do not overburden our systems or attempt unauthorized access to our infrastructure.
  • Do not reuse templates, images, or other resources provided through our services without proper use of the services themselves.

Content and List Restrictions

  • Do not send communications to third-party or purchased lists, or lists lacking direct consent from recipients.
  • Avoid incentives encouraging recipients to forward messages in non-compliant ways.

Misuse of Services

  • Do not use services to circumvent fees, send unauthorized messages, or improperly distribute content.

Prohibited Content

The following content is strictly prohibited on our platform:

  • Exploitation of minors: Includes child sexual abuse material (CSAM) or any content harmful to minors.
  • Personal information: Unauthorized use of private or sensitive information.
  • Hate speech and offensive content: Content promoting violence, discrimination, or harassment.
  • Malicious activities: Introduction of malware, phishing attempts, or other harmful code.
  • Deceptive practices: False or misleading information designed to deceive others.
  • Illegal goods or services: Includes pornography, drugs, counterfeit products, or weapons.
  • Sweepstakes: Any sweepstakes, contests, raffles, or promotions that do not adhere to applicable laws, regulations, or platform guidelines. This includes misleading prize claims, failure to disclose terms and conditions, and fraudulent schemes intended to exploit participants or collect personal information under false pretenses.

Prohibited Industries

Certain industries are associated with higher abuse risks and are prohibited from using our services, including but not limited to:

  • High-risk financial services (e.g., payday loans, debt collection).
  • Pyramid schemes or multi-level marketing.
  • Gambling, cryptocurrency, or unregulated health products.

Disallowed Sending Practices

Message senders are required to implement and enforce measures within their networks to prevent the following disallowed practices:

  1. Sending to Opted-Out Consumers: Once a consumer opts out, they must no longer receive messages from the corresponding message sender. Continuing to send messages after an opt-out indicates a failure to process the opt-out event correctly.

  2. Opt-Out Avoidance: If a consumer opts out of communications, sending messages from an alternate phone number and/or email owned by the same business to bypass the opt-out is prohibited.

  3. High Opt-Out Rate: The daily opt-out rate for a phone number or email is calculated as the number of unique opted-out consumers divided by the total number of unique consumers messaged within a 24-hour period. Phone numbers and emails are flagged for monitoring if the daily opt-out rate reaches 5% or more. If the opt-out rate exceeds 10%, immediate suspension of messaging services may be enforced.

  4. Snowshoe Sending: Snowshoe sending refers to the practice of distributing messages across multiple phone numbers and/or emails to dilute reputation metrics and evade detection. Carriers actively monitor and flag snowshoe sending activities. Accounts found engaging in snowshoeing may face immediate suspension of sending rights.

  5. URL Cycling: This practice involves using multiple destination URLs within identical message content to dilute reputation metrics and bypass filtering mechanisms. Engaging in URL cycling may lead to penalties, including restriction or suspension of messaging services.

Violation of engaging in the disallowed sending practices may result in corrective actions including:

  • Suspension of sending permissions for the provisioned phone number and/or email.
  • Restriction of high-throughput messaging access.
  • Suspension of provisioning rights for new phone numbers and/or emails.
  • Complete suspension of network services.

Trademark Use

You may not use our trademarks, logos, or other branding elements without prior written permission. Misuse of these items is strictly prohibited.

Reporting Violations

Suspected violations of this AUP can be reported to us at abuse@blit.io. We will review all reports and respond as deemed appropriate.

General Terms

Violating this AUP may result in immediate termination of your account, removal of content, or other actions at our sole discretion. We may disclose your information to comply with legal requirements or prevent abuse. Changes to this AUP will be posted on our website, with updates effective immediately. Continued use of the services indicates acceptance of the revised policy.